About this section

To demonstrate the results of our approach, we've included a selection of writing created by Effective English writers.

Click the title of each piece to read it.

Copyright details are given along with each piece.

The team helped me with a very complex translation. Their English version is simple, clear and fluent - just what we needed. It was also a real pleasure to work with them - they're very nice people. . .
Umberto Leonini, photoreporter, Rome

I was very happy with Sarah's version of my site text, which I wanted written in a particularly evocative style that remained faithful to the poetic original. It was a difficult exercise and I was very impressed with the quality of the result.
Sophie Coroller, artist, Burgundy.
www.sophiecoroller.com

Samples of our copywriting

Title	Subject
What evolutionary psychology means for business	Nigel Nicholson talks to Sarah Powell about the implications of evolutionary psychology for business
Internationalizing accountancy standards	Zahirul Hoque talks to Sarah Powell about the internationalization of accountancy standards
The sweet smell of safety	An article focusing on the safety of perfume ingredients used in Procter & Gamble's product range
Growing your business	A researched piece on i10’s Schemefinder and sources of funding and support for UK business/university links
Marketers as change agents	Nirmalya Kumar speaks to Sarah Powell about the need for marketers to assume the role of change agents
Much more than meals	A company profile of Gate Gourmet, leading global supplier of airline catering and provisioning services
Connected leaders	An interview with Emmanuel Gobillot about the need for ‘connected’ leaders who engage with employees through trust and meaningful dialogue
The taste of the sun	A company profile of Ricard, the quintessentially French spirits brand
Promoting global corporate citizenship	An interview with Ángel Cabrera focusing on issues of corporate social responsibility
Traditional brand, innovative products	A company profile of Douwe Egberts, long-established coffee manufacturer and brand innovator
Marketing to 'tweens'	An interview with Martin Lindstrom about his insights into the 'tween' market
Centre of technology	An article focusing on Sony's Barcelona plant and its refocusing on 'Advance TV' in 2006
Product placement	An interview with Jean-Marc Lehu focusing on the development, risks and potential rewards of product placement
French cuisine in the heart of Yorkshire	A profile of The Castle, an up-and-coming French restaurant in North Yorkshire