Articles by Martin Lindstrom
Love letters? You bet!
We are delighted to present the third in a series of articles
written by distinguished branding expert Martin
Lindstrom. Martin has a worldwide reputation and is
considered to be one of branding's most original thinkers.
Here he suggests that traditional direct marketing, with paper and envelopes, is far from dead. . . Read article
Passion, dedication and care: branding inspiration
In his second article, Martin suggests that branding inspiration should be sought
from oriental culture and offers some examples of notable
passion, dedication and care. . . Read
article
Consumer power in a flash
In his first article, Martin describes an unusual happening
in the small German city of Braunschweig. . . Read
article
Emails from America
Color bind
In her second article, US journalist and documentary film-maker Lee Lawrence discusses shifts in attitudes towards colour through the decades. Read article
'Seeing' accents
In her first article, Lee Lawrence discusses the cultural resonances of the different accents used in voiceovers.
Read article
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Articles from Effective English
Doing business in the UK
There are numerous sources of help for businesses targeting
the UK, and the internet means considerable initial research
can be done from your desk. We offer a guide to some
particularly useful websites and organisations. Read
article
Which English?
The English language is constantly evolving. To address your
target market with authority, ensure you recognise when 'realise'
should be 'realize' and you know a cow pat from a cow pie.
. . Read article
Seven tips for better marketing writing
Whether you're drafting a brochure, a website or a letter
of introduction, the basic principles are the same. Here we
suggest some ways to improve your marketing text. Read
article
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