Business English
Many
European executives now speak excellent English, and English is
frequently used as a common language when
people from distant countries work together.
Company brochures, press releases and websites are increasingly
produced in English versions. English has become a vital international
marketing tool.
The message is clear: English is the global
language of business. Used effectively, it can give your
business an invaluable competitive edge.
A question of image
Fluent written English demonstrates a commitment
to quality. It inspires confidence and enhances your
image. It's a distinguishing feature and an advertisement in itself.
Unfortunately, some companies do not use the language as effectively
as they could.
English that sounds fine in conversation may not work in print
or on the web. Problems with grammar or word choice may mean that
the audience doesn't get the message - particularly if English isn't
their first language. As a result, your business risks looking unprofessional,
no matter how professional it is in reality.
You never know who's reading. Why leave your image
to chance?
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