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Extraordinary numbers
Some 750 million people across the world speak English as their mother tongue or as a second language.
Within the next 10 to 15 years a staggering two billion others are likely to learn it.
(Source: English Next)

Business English

Many European executives now speak excellent English, and English is frequently used as a common language when people from distant countries work together.

Company brochures, press releases and websites are increasingly produced in English versions. English has become a vital international marketing tool.

The message is clear: English is the global language of business. Used effectively, it can give your business an invaluable competitive edge.

A question of image

Fluent written English demonstrates a commitment to quality. It inspires confidence and enhances your image. It's a distinguishing feature and an advertisement in itself.

Unfortunately, some companies do not use the language as effectively as they could.

English that sounds fine in conversation may not work in print or on the web. Problems with grammar or word choice may mean that the audience doesn't get the message - particularly if English isn't their first language. As a result, your business risks looking unprofessional, no matter how professional it is in reality.

You never know who's reading. Why leave your image to chance?

 


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